How to Build a Social Brand Your Bosses Will Notice…

…In a good way.

There’s no way of saying it using cute and cuddly words: Building a killer social brand requires sweat equity. If you’re cool with putting in the hours, let’s talk about ways to make it happen.

Choose a Topic You (and the Boss) are Passionate About

So you want to be a brand — a social media ‘guru’ — a star. Let’s back up a second.

Don’t worry about being a star, it’s more important to be concerned with sharing kick-ass information where people will find it. But before you do that you’ll need to choose a topic to become a signal for. If you’re passionate about semiconductors or polymers, be a ‘brand ambassador’ for that industry.

Now on to the brass tacks.

You’ll need to be on the social networks businesses and bloggers use, including Facebook, Twitter and LinkedIn. More important, you should endeavor to discover how to use emerging networks to forward your ‘go-to-guy’ status and help the company achieve higher brand awareness.

If you can explain how using sites like Foursquare will help make your business more noticeable (while you use these networks to brand yourself) then you become an asset. There’s a reason establishments like Zagat’s have partnered with Foursquare — they want to appeal to a larger audience.

Read More

Start with the AdAge Power 150. It’s a dynamite list of marketing blogs from a terrific cross-section of bloggers, techies and business professionals. If you want to learn how to build your own network, listen to what others have to say and leave some comments along the way.

This is an important step in learning about your own target market and gaining actionable knowledge to share with the boss man.

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Tagged as: Social Brand