Short answer? Both casual and dedicated visitors are good.

Dedicated readers are more likely to share your content with friends and (a small percentage) may convert into customers.

However you do need casual visitors — and lots of them — if you hope to convert some of them into regular visitors and eventually partners in blogging or perhaps more to your stated goal –> customers.

There’s a few ways you can help promote your shop. I read your site and took a look at the header, sidebars and after the post message.

Your blog could do a more effective job of tooting your own horn, with more obvious links to your store. Maybe this is in the form of a YouTube video about your products — perhaps it is a discount offer that inspires people to navigate to the online shop (i.e. “Before You Forget…Here’s What You’ve Been Looking For”).

Further, there is an opportunity to remind people of these products and services — using both fun social tools and direct links — using some custom code in your after the post box.

In fact I’ve just updated my after the post box on JoeMescher.com. Here’s an example:

http://www.joemescher.com/2010/03/you-0/

(And check out the direct message on the homepage).

Maybe you can try some of these ideas out for yourself? If all else fails, what about showing people how to use your merchandise in a cool new way by use of video, i.e.:

http://www.youtube.com/watch?v=50DLW7gWKdI

Cheers!

Makes sense that more people would opt to be included in the social network side, especially since the site is called ‘Social Media Commando’. One of my other thoughts is that becoming a Facebook Fan involves a single click, whereas an email signup demands more trust (opting in to provide your name and email).

Great point man, thanks for your perspective!

I’m happy for all the readers, but in terms of sales? My online store isn’t doing that well. I’m trying to pump up the volume of readers, but it’s a slog. I think I’ve tripled readership in a year, so that’s not bad.

thanks. your neighbor on pine street. Liza