Heat Map: Eyeball Tracking Google Users
If you’re like me, you share a lot of content (links, pictures, news) via social networking sites like Twitter and Facebook.
Some of these links probably lead followers to your own blog or website. If you’re at all interested in boosting traffic, making a sale, or just building your credibility, ask yourself:
How are you benefiting from your visitors eyeballs?
Social Media Tracking Fails to Capture Consideration
Heat Maps are eyeball tracking studies that display the way people navigate a page when they look at it. Most people search using a technique referred to as the ‘Magic Triangle’ because their eyes move from the top left, to the right, then down and back to the left.
The magic triangle is hard evidence for the argument that you want to rank in the top three searches on Google for relevant keywords. But what about your own website?
Truth is, you can use heat maps to benefit from your visitors eyeballs. Here’s how:
Discover Popular Icons
Let’s say you want more blog readers (heck, I do!). The easiest way to accomplish this on your site is to add a form from FeedBurner that people can use to subscribe via email.
Great — but where should you put the form?
Heat maps can tell you which space on your page will generate the most sign-ups (excluding other promotions and incentives you may run). You can start this tracking today! Use your current subscriber numbers as a baseline. Add an email form and check your own personal heat maps for two weeks with the form in one spot, then move it to another and re-test.
Heat Map and Video Resources
Two resources you can use for social media and heat map tracking are crazyegg and clicktale. Crazy egg produces heat maps based on visits to your websites, and clicktale will record videos of users who visit your website.
Let’s break this down a bit.
Say you share a link on the social nets. Using Google Analytics and services like HootSuite, you can track all the referrers to your blog/website.
Next, check out the most popular spaces people visit and how they browse your website. This is important because someone may be ready to subscribe to your newsletter or blog via email, enter their email address, then abandon the action. If they never click submit, you won’t know how many times these opportunities slip through your fingers, or how to improve our site to capture them in the future.
Check out the screencast I made for you that outlines the entire process in less than four minutes (run time 3:09):
Pssst…Before you forget, Subscribe Via Email to Social Media Commando Blog Posts.
Crowds Guaranteed: Social Media Commando Services Deliver
How productive is your social media battle plan? Are you set up to succeed on the social web?
Email Social Media Commando Services for help growing qualified leads, website traffic, sales and social media campaigns today. Learn how we can help you by visiting each of our services pages:
