Social Media Day was founded in 2010 by Mashable.com, a resource for social news.
Burlington’s social festivities this year included workshops focused on children’s use of the social web, lots of conversation with savvy young media pros, and a beautiful morning TweetUp captured by the talented Stephen Mease:
Don’t Tell Me Why, Show Me How
Heather Winther is a doer.
When I asked her what she was up to lately, it was terrific to hear her describe the specific actions she took recently to gain more business opportunities for a client via the social web. Too many people like to delve into the latest theory when discussing social media, but Heather applies critical thinking to find solutions.
Liz Muroski and Alicia DeMartini are also doers. These intelligent, hardworking ladies both have jobs with Vermont’s — and soon to be Boston’s — PR firm, PMG Creative (The PMG stands for ‘People Making Good’, in reference to their mission working with socially responsible companies). Liz and Alicia actively manage the social presences of national brands, including their Facebook pages and Twitter profiles. When I asked Liz what a typical day looks like for her she said, “Well, no day is the same. We invest lots of time and care communicating directly with clients, working with the media to secure placements and building buzz around new products. It’s a fun job!”
While we’re talking about fun, it behooves one to thank Jodi Whalen and Phil Merrick for hosting the awards ceremony at their delicious bakery, August First, with sandwiches from their newest creation, Stacks.
Trailblazers in Burlington include guys like Rich Nadworny. He’s been running a highly successful digital firm for years and has an incredible aptitude for capturing the essence of a conversation and distilling it into a tweet, blog post or video.
There are many people who helped make Social Media Day a success.
Of course, the person we all need to thank for bringing Social Media Day to Burlington is Lara Dickson. She manages and designs the website, creates all of the graphics, hosts events and shares details about workshops with everyone who participates.
Lara is a terrific freelance designer of marketing materials, websites and digital presences. If you need help bringing your own social media or digital brand to the right audience, check out her Deep Dish Creative website.
Finally, thanks to all of the people who voted Joe Mescher (me) King of Social Media Day 2012. It’s a humbling experience and I appreciate the support!