Yesterday I wrote a post about a local Web business struggling to keep the doors open that got lots of attention.
Today I’ll share some SEO Internet Marketing action items this business, and yours, can use to combat Online irrelevance.
You may be surprised how simple it is to rank for specific terms, drive traffic to your site, and develop profitable relationships just by building a network of places that host your content (at little or no cost).
By ‘distribution network’ I mean creating profiles on web directories, using social networking sites, and PR tools to spread the word about your business in multiple places.
Syndicating your content in this way increases the likelihood you will attract potential customers and fans. Just keep in mind you need to provide an action step on every piece of info you share so searchers know how and why to contact you.
SEO – Expanding Your Reach
If you don’t have much time to spare, fear not. I’ll save you some reading time by breaking down this SEO strategy into a few simple bullet points:
- Learn about the terms relevant to your business (relevant to potential customers, that is)
- Utilize these key phrases in blog posts, comment sections, and free social media sites & directories
- Always Be Creating (Expanding your reach is critical in the fragmented world of search)
If you’re willing to commit to reading more of my thoughts and advice, simply scan through the following slides (or better yet, download the free PDF):
Would you like to know how to further improve your SEO strategy and tactics?: