How To Use Facebook To Stalk Your Competition

August 1, 2011

This afternoon I was teaching a group of new hires about social media strategy and tools, when someone asked me if automotive dealers snoop on one another on Facebook. “Probably,” I said, “After all, it’s only natural to be curious about what the competition is up to.” …But there’s a much easier way to track [...]

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Did McDonald’s Just Pull the Ultimate Social Media Astroturf?

July 27, 2011

Astroturfing is defined as: A form of advocacy often in support of a political or corporate agenda designed to give the appearance of a “grassroots” movement. The goal of such campaigns is to disguise the efforts of a political and/or commercial entity as an independent public reaction to some political entity. McDonald’s grabbed a lot [...]

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How You Can Give to Charity Without Spending a Dime

July 21, 2011

Somewhere in the deserts of Iraq and the mountains of Afghanistan are soldiers who want nothing more than to make a phone call to their loved ones. In crisis centers across the US are victims of sexual assault who need to reach out to their support network. And in cities everywhere are people who need [...]

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What Everybody Ought To Know About TalkBin

July 18, 2011

In case you’re not familiar, TalkBin is a company that Google acquired a few months back to strengthen their social presence (Think Google+). And it’s the most underrated technology I’ve come across in quite some time — in other words, read this post if you want to learn some kick ass ways to boost customer [...]

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How I Improved My Social Media Reach in One Day

July 14, 2011

I’ve gotten a little fat. No, not figuratively, literally. From 180 in college to 197 this year. It’s really gotten me down, but I decided I wasn’t going to break the 200 lb. barrier. So I decided to try the strategy that’s worked so well for my Mom (She dropped 20 pounds in the past [...]

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Joe Mescher – Social Media Man About Town

July 8, 2011

I noticed that my employer popped one of the videos I’m featured in on their YouTube channel, so I thought I’d share with everyone who’d like to watch (The topic is social media and automotive service departments harmonizing to gain more fans). Enjoy!

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Nobody Makes Things Anymore

July 6, 2011

How come nobody makes things anymore? When did we stop inventing? Could it be due to the instant, always on culture fostered by social media and emerging technologies? In my professional life it gives me pause when I read updates from ‘social media gurus’ who have never built anything that creates tangible results. But personally [...]

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One Airtight Reason Google Plus Threatens Facebook

June 29, 2011

Google Plus is supposed to reverse the massive amount of time people spend on Facebook every day. The project isn’t available to most users yet, since you must be invited to join the testing phase (Mostly limited to journalists and techies at the moment). But it’s not the idea of ‘circles’ or ‘hangouts’ that will [...]

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How Adding Facebook Fans Could Harm Your Social Brand

June 17, 2011

Adding Facebook fans seems like a great idea, especially when you consider the benefit of appearing in the News Feed of your fans and their friends. But there’s a problem. Search Engine Watch published a great article highlighting the way Edge Rank works with respect to Facebook Fan Pages. The point is that businesses with [...]

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Punch You in the Face

June 15, 2011

I’m in Marina Del Rey today for the Automotive Social Media Summit to learn what auto dealers and OEM’s are up to in the social space. One of my favorite moments in a presentation comes courtesy of Robert Brown, Senior Manager, Social Media Marketing at Nissan North America (See picture above). Simple but true. You [...]

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