Is Google Kicking Your Ass With SEO? Maybe Not…

May 13, 2010

Google personalizes search results for everyone, whether you’re signed into your personal account or not. Did you know that? In fact, Google uses 180 days of personal search results to serve up relevant content (so you’ll keep using Google, of course). Usually that’s cool, but if you’re judging your SEO performance based on live searches, [...]

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Drunk Facebook Pictures: Um, Not So Much

May 11, 2010

Drunk pictures on Facebook seem pretty common place now. So much so that when young working professionals stop posting stupid crap online, The New York Times considers it newsworthy. Geez. Go click on the link above and read about young people smart enough to keep their private lives offline. Don’t Gossip in the Workplace My [...]

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Digg Proves Social Media Isn’t Bulletproof With 10% Layoff

May 10, 2010

Digg is described as, “a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users.” Unfortunately, the company has had to layoff ten percent of it’s workforce to stay competitive and [...]

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Google’s New Look = Good For Social Connectors

May 6, 2010

Google just underwent a ‘spring metamorphosis‘ that makes search easier, and that’s good news for you. What started as universal search has grown into what search veterans like John Battelle describe as an application. In other words, people have been trained to use visual tools to find answers, so Google is responding to this demand. [...]

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11 Ways To Deal With What’s In Front Of You

May 4, 2010

Blog = Website Traffic, Followers, Fans and Customers? Sure, that’s the way it can pan out, but often times people get so sidetracked with menial — and meaningless — tasks that they never get around to making their website really perform. Here’s 11 tips for publishing a blog when you’re crunched for time and ideas: [...]

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Build a Viral Video Campaign Using YouTube Annotations

May 3, 2010

How are you using YouTube as part of your online marketing plan? A lot of people understand the value of a huge audience being exposed to their web videos, but few are taking full advantage. I’m talking about making your online movies interactive. Choose Your Own Adventure Remember the old ‘choose your own adventure’ books [...]

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Think Outside of the Blog:

How to Grow a Socially Profitable Business

April 30, 2010

Blogging is a great way to open up a conversation with fans and potential customers…but don’t let it be your only voice. I was having a beer with a friend of mine the other day and he told me a story about an orthodontist. Apparently he uses text messages to keep up with his patients [...]

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Foursquare – Why Did You Let Someone Hijack My Business?

April 29, 2010

Foursquare is a great way to find new places in your city, but it’s also getting spammed more and more often by smart asses people who want to hijack your business. You see, Foursquare’s democratic nature is also what makes it easy to manipulate. Here’s a real life example from my home in Burlington, VT: [...]

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Facebook, Twitter and Other Terrible Ideas

April 28, 2010

Joining Twitter and Facebook could be the worst mistake your business ever makes. You heard me correctly. Signing up for social networks without thinking your process through could ruin you. See, a lot of companies hear how popular social networks are and think they need to be part of the next big thing. But ask [...]

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iPhone Apps (Plus Android and BlackBerry) For Everyone

April 27, 2010

What’s the name of your iPhone app? Has your site gone mobile? It seems like creating an iPhone (or Android and BlackBerry) app is something that only large companies and obsessive tech nerds can get it on — right? Wrong. There’s a company called Motherapp that’s making the creation of your own mobile app as [...]

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