Facebook Doesn’t Sell Cars (Directly)

October 15, 2011

I’ve had the opportunity to speak at automotive conferences and visit dealerships the past two weeks in Las Vegas, Phoenix and Orlando — and the same two thoughts were consistently expressed to me: We really want to get more involved on the social web Social media doesn’t sell cars It’s no secret I’m a firm [...]

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11th Annual Digital Dealer Conference in Las Vegas

October 4, 2011

Joe Mescher (That’s me, when I’m not going by my alias ‘Social Media Commando’) is speaking at the 11th annual Digital Dealer Conference in Las Vegas, NV, October 5-7. If you’re in town for the conference please mark your calendars and hear me speak on ‘Unified Marketing‘ Wednesday at the Mirage Hotel. I’ll be on [...]

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Check Out The Harvard Business Review

October 3, 2011

I subscribe to the Harvard Business Review, and if you’re interested in learning new ideas from some of the smartest business minds in the world, head to their website to read more. One of my favorite articles this week is called “Selling Is Not About Relationships.”

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Yep, OCD is my Social Media Strategy

September 30, 2011

I don’t have to tap my front doorknob thirty times before I leave the house everyday (That’s the sort of thing most people associate with OCD). When there’s dishes in my kitchen sink it doesn’t send me into a panic. And during college — my Mom will be so disappointed in me for writing this [...]

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How To Build An Irresistible Facebook ‘Like’ Strategy

September 16, 2011

This week I hosted two ‘Facebook 101′ training webinars for automotive dealers across the US and Canada. We spent a lot of time discussing ways to get people to ‘like’ them in larger numbers (Sounds kind of like high school, right?). So tonight I was sitting in front of my MacBook Pro thinking about what [...]

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How To: Build a Compelling Facebook Resume

September 6, 2011

The problem with resumes is that they all look the same. People get scared into writing up all of their accomplishments while adhering to a strict format because their professors – or parents – put the fear of unemployment into them. But what if we stopped regurgitating all the business speak and just learned how [...]

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No Cameras Permitted in the Operating Room

August 29, 2011

I scheduled this article to be automatically posted as I was being wheeled into surgery. I wanted to wear a GoPro Helmet Camera into surgery this morning, but the hospital advised me (politely) that there was no freaking way in hell this was ever ever ever going to happen. Oh well. Maybe some things are [...]

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The Horrifying Consequences of Poor Customer Service

August 26, 2011

I was driving home from work this Friday, listening to NPR and scratching my head as I ran through the previous week’s business meetings in my head. That’s when a story that was running on NPR about the hacker group anonymous caught my attention. The story is a warning to every business in the world [...]

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In Defense of Nutritious Social Media Marketing

August 21, 2011

I had a small epiphany while reading one of my favorite books about food and nutrition this week called In Defense of Food. What struck me was author Michael Pollan’s observation that the ‘nutritionism’ movement focuses too much on individual nutrients instead of whole foods. In other words, why do scientists assume that it’s just [...]

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The Striking Secret About Successful Blogging

August 10, 2011

“How can I make more money with the help of my website and digital marketing plan?” That’s the type of question I address every day in my role as a Digital Marketing Director at an automotive marketing company in Burlington, VT. And it strikes me often I discuss one killer solution for encouraging website visitors [...]

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