The Facebook Page Effect

June 8, 2010

Facebook pages don’t always ‘go viral’ on their own — sometimes they need a little push. For example, the Fire Tony Hayward page I built over the weekend has 330 fans and counting. But I didn’t just “set it and forget it.” To start I created a simple Facebook Ad to share with people across [...]

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Fire Tony Hayward: How to Use Facebook to Bootstrap Your Online Advertising

June 7, 2010

Would you agree that Tony Hayward — the CEO of BP — is the Most Hated Man In America right now? I’d say he is, and so based on the populist outrage over the Gulf oil spill which claimed 11 American lives and has the potential to kill an entire way of life, I decided [...]

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How Social Media Can Inspire Social Change

June 4, 2010

How do you define social justice? What if we could use social media to help change the world in a meaningful and positive direction? I think we can. Let’s explore 3 ways we can use social media as a tool for reaching out to people who can help. Some of these are free, and none [...]

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Vodka Eyeballing – Being Popular Doesn’t Make It a Good Idea

June 3, 2010

Vodka Eyeballing = Proof that pop culture may be the first sign of the apocalypse. Apparently the ‘cool new thing’ among some enterprising youngsters who want to ‘get drunk real fast’ is to take a bottle of vodka, hold it the opening to their open eyeball, and pour the vodka into their eyeball. This is [...]

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Where’s Your Website Facebook Page?

June 1, 2010

Do you have a Facebook page? What about your WordPress website — is there a page that integrates your Facebook community with your own online outpost? Let me be clear, when I refer to ‘Facebook Page’ I am talking about creating a page on your WordPress site or blog, with a title like ‘Facebook’, that [...]

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Social Media KPI – What’s Your ROI?

May 26, 2010

KPI, or key performance indicator, is a measure of your success. Question is, how do you measure success? A lot of people point to stats like increased web views and time on site, or even a boost in the number of social mentions coming your way. Guess what? More website visitors is not a sign [...]

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BP and the Big, Bad PR FAIL

May 25, 2010

Tony Hayward, CEO of BP, is having a bad month. I’m not just talking about the oil spill that’s now washing up nasty petrol onto the Louisiana coastline. The real crisis is how the public is responding to the BP response to this ecological disaster — with sound and fury. But can you blame them? [...]

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Google AdWords = Stealth Social Media Tool

May 24, 2010

Google AdWords seems pretty cut and dry — you bid on keywords and serve up ads to potential customers, right? Yes and no. Bidding On High Value, Non-Competitive Terms Yes, it is true that most businesses and regular folks take a very simple approach to advertising on Google: Bid on keywords customers type into the [...]

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iPhone – I’m Seriously Over Your ‘Shiny Object’ Appeal

May 22, 2010

iPhone service sucks. Well, I guess that’s not fair — AT&T service is what sucks, but since the iPhone is inextricably linked to AT&T, what’s the difference? I just got back from a work trip to Las Vegas where I attended a conference that really got me thinking about the value of my mobile device. [...]

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Is Google Kicking Your Ass With SEO? Maybe Not…

May 13, 2010

Google personalizes search results for everyone, whether you’re signed into your personal account or not. Did you know that? In fact, Google uses 180 days of personal search results to serve up relevant content (so you’ll keep using Google, of course). Usually that’s cool, but if you’re judging your SEO performance based on live searches, [...]

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