Turn Negative Google Places Reviews Into a Rallying Cry

November 11, 2011

“Joe, we need some help defending our reputation on Google Places — We’re getting killed.” That’s the note I found at the top of my inbox yesterday morning from a client worried about a nasty little bastard spamming their Google Places reviews. Maybe you can relate. You’re busting your ass to run a business with [...]

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Trying to Hack the Twitter Activity Feed…

November 10, 2011

Twitter’s Activity Feed has been promoted heavily on user profiles the last few days. The idea is that you can expand on the activity of your followers to discover who they’re following and what they’re liking sharing in their streams. Muahahahahahaha! Once the coolness factor wears off you’ll probably wonder how this new service can [...]

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How To Get Rid of Dirty Comments on Your WordPress Blog

November 9, 2011

Looking to read something that’s sure to make you blush? Just head over to YouTube and start reading the messages that anonymous users post to the comments section. People act differently when they are assured their real name and identity are guaranteed to remain anonymous. It’s entertaining for a couple of minutes, but unfortunately drags [...]

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All You Need To Know About Social Media in 21 Words

November 8, 2011
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Reading James Altucher Will Probably Piss You Off…

November 5, 2011

…Because the stuff he writes over at The Altucher Confidential is raw. He discusses the reason the stock market is on it’s way to 20,000 — but why you should run like hell from investing in it — why the Office of the President is an unnecessary position and how to be the luckiest guy [...]

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When Is It Time To Kill Your Blog?

October 30, 2011

This week I killed it. Deleted my posts and redirected JoeMescher.com to my LinkedIn profile. The problem is that managing this site and my namesake blog (Oh yeah, plus my full time job) is too time consuming. When it came to choosing which site to post on I made the decision to build the ‘Social [...]

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Foursquare and UrbanSpoon, Saving You From Food Poisoning on the Road

October 23, 2011

I’m in the emergency room in Orlando, hooked up to an IV, and my wife is on the phone threatening to hop on a plane to come take care of me. “No babe, don’t worry, I’m feeling a lot better now. Don’t get on a plane, I’ll be just fine.” I can still remember the [...]

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How To Dig Your LinkedIn Well Before You’re Thirsty

October 21, 2011

This is NOT a post about how to get a job using LinkedIn. If you’re at the point where you need a job, it’s time to begin networking with your trusted friends and visit the online career websites. This post is about how to grow your personal list of ‘raving fans’ before you ever need [...]

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EdgeRank is the new Google Juice for Car Dealers

October 17, 2011

Car dealers have been investing in Google AdWords for years because it’s the closest thing to ‘perfect’ advertising. You get to broadcast a specific message to a targeted audience and only pay when potential shoppers opt-in to learn about your business by clicking an ad — thus the term ‘pay-per-click’ marketing. Google created a ridiculously [...]

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Oh Crap. My Parents Joined Facebook.

October 16, 2011

“Oh Crap. My Parents Joined Facebook.” is a freaking hilarious website (Thanks to my friend Dan Russell for sharing the photo above). But it’s not very accurate in the Mescher household…how about yours? Here’s a few quick stats about Baby Boomers use of the social web, and my Mom and Dad’s habits on Facebook as [...]

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