2010 is the Year Your Business Gets a Website

December 28, 2009

46% of small businesses do NOT have a website. I read about the eMarketer study with that statistic on the Outspoken Media blog today and it grabbed me by surprise. This means less customers for small business owners without proper online representation. …and a huge marketing opportunity for hungry entrepreneurs. Business Owner, Meet Blogger Business [...]

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Web Video Production in 3 Easy Steps

December 24, 2009

What’s holding you back from creating your own web video channel (and distribution network)? Does it just sound like too much work? That’s what held me back from diving in. But then I started following a group called ‘The Young Turks‘ and realized that quality video production doesn’t require hundreds of thousands of dollars of [...]

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Greed is Good

December 23, 2009

Bankers have been catching a beating recently because of their oversized multi-million dollar bonuses. Remember the evil-sounding quote from Michael Douglas playing Gordon Gekko in the 1980s movie ‘Wall Street’?: “Greed is good. Greed is right. Greed works.“ No doubt there’s some shysters and snake oil salesmen out there, but I’m here to argue that [...]

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Key Performance Indicators

December 22, 2009

What are your key performance indicators? How are you determining whether your plans are succeeding? KPI’s are a way to keep score of your progress, and they can apply to anything from a bagel shop to a bagel blog. Wikipedia defines KPI as: A performance indicator or key performance indicator (KPI) is a measure of [...]

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Inbound Marketing for Guerrilla Marketers

December 21, 2009

Dude, who broke your website? If you’re not achieving the goals you set for yourself, there’s a problem. In order to run a business you need sales, which require leads, which in turn require exposure and communication about your products or services. This sounds pretty simple, right? So why is it so hard to actually [...]

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Burton Builds Armies of Promoters Online

December 18, 2009

Burton Snowboard is a Cult. Seriously, fans of the Burlington, VT based snowboard maker are some of the most loyal customers on Earth. I’ve always been impressed with the way the lifestyle brand markets their winter gear, ski/snowboard equipment and clothing — but today’s website takeover at Burton made me smile ear to ear at [...]

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Meditations on Social Media Strategy

December 17, 2009

You work too hard. No joke. Think about this past week and the amount of time you dedicate to tweeting, facebooking, surfing the Web, sending text messages, and before you know it you’re at the end of the day with hardly anything to show for it. There’s a better way. Assassinate Your Online Time Suck [...]

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Beer Money Vs Cash Payment

December 16, 2009

How often do you give away the store? One of the consequences of understanding how to use social media or other Internet marketing services is that people without this knowledge flock to you, asking for your time in exchange for small tokens of affection (Most of these types of people offer me beer — am [...]

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SEO: Someone Else’s Opportunity

December 15, 2009

SEO is dead. Search engine optimization doesn’t matter. Engaging in SEO strategy is a snake oil profession. I’ve heard all of these epithets and more from people who don’t believe that optimizing Web content for search is necessary. Some believe that quality content will rise in search engines like Google by virtue of its relevance. [...]

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The Stockdale Paradox

December 14, 2009

Consider your frustration with achieving success via social media and networking. This post will put that frustration in perspective and turn it into the fuel you need to overcome any challenge… Admiral James Stockdale was the highest ranking officer to be captured and held in the ‘Hanoi Hilton’, the infamous Vietnamese camp for prisoners of [...]

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