How to Kill Your Bankrupting Thought Process and Realize Fantastic Success

January 2, 2012

“How the fu$# did that fu$#er make over 200K last year? He’s got sh%& for brains!,” I joked with my friend Sean about a guy at the office who, at age 24, was rumored to be pulling in close to a quarter million dollars annually. This was my first job out of college and I [...]

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How My Wife Inadvertently Sold $700 Worth of Electronics on Facebook

December 29, 2011

How inspired would you be to spend $100 on something your neighbor told you not to buy? What if you had to spend $300 on an iPhone just to be able to use that $100 product? My neighbor Karen is about to do just that after noticing an update my wife posted to her Facebook [...]

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Joe Mescher – Digital Marketing Evangelist

December 27, 2011

“Hey, you can trust me — I’m an Evangelist,” I joked at the dinner table on Christmas Eve. “I thought you were raised Catholic,” my father-in-law said. That misunderstanding had stopping power for me. How do I describe this new job to my family? What is a technology evangelist? Here’s how Wikipedia defines a Technology [...]

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Build a Weapons Grade Training Program

December 23, 2011

My Dad thinks I’m an idiot. I’ll never forget driving in the car with Mescher senior, around age 12, and he’s asking me which direction North is. “I dunno,” I tell him. “C’mon, Joe, it’s obvious. If the sun rises in the east and sets in the west, and it’s 2:45pm, then which direction is [...]

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New In Town: Ford Introduces Real Estate Buyers to Local Dealers

December 21, 2011

Ford is crashing into homes across the country. The Dearborn, Michigan based automaker teamed up with real estate website Trulia.com to highlight their local dealerships. When a visitor searches for a new home, they’re exposed to a list of available properties, along with a map that features a Ford icon on every town with an [...]

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Why I Spent 10 Minutes Searching For a $2,000 Watch I Don’t Want

December 20, 2011

My friend Ryan is auditioning for a role as the new James Bond. OK, that’s a lie, but judging from his new Ball watch you’d think he was a secret agent. I noticed the timepiece (That’s what people call an expensive watch) he showed off on Twitter via the Instagram app and thought it looked [...]

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How To Justify Your Holiday Wish List: Turn Your Tech Toys Into a Cash Generating Business

December 17, 2011

My wife jumped on the bed and pinned me under the covers. “I figured out what we can get you for Christmas!,” she screamed excitedly, “So let’s head downtown tomorrow to pick it out. Do you want it to be a surprise or should I tell you?” I’m terrible with surprises so I told Casey [...]

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Flight Control HD is Dangerously Addictive (So Why Doesn’t United Buy It?)

December 16, 2011

11,290,691 people have watched the video “United Breaks Guitars” (As of this writing): United caught hell for pissing of the passenger, Dave Carroll, whose guitar was broken. They attempted to spin the story with a press release, but the damage was done when the video went viral and news organizations started covering it en masse. [...]

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I’m Sorry for Not Supporting Your Dream

December 15, 2011

Today I hurt one of my best friends from back home in the most cruel and uncaring way possible. I didn’t take their dream seriously enough. “I just can’t take this job anymore, Joe. I need to start my own thing and do it fast, because not learning anything new is really tearing me apart,” [...]

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Louis CK is a Role Model for Building a Content Platform

December 12, 2011

How many times have you actually read what it costs to buy a ticket to see a concert or watch a stand-up comedian? Service charge? Convenience fee? WTF? Pearl Jam tried to take on the man — TicketMaster — in the 1990′s by partnering with independent sellers. It was a good fight, but the end [...]

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