5 Ways to Hijack a Viral Marketing Message

August 9, 2010

Think you need an unlimited budget to compete for eyeballs online? The truth is most people suffer more from a lack of creativity than a budget shortfall. But for any guerrilla marketing plan to work you’ll need to perform better than people with deep pockets. Take a look at the picture below and follow along [...]

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Online Sociology 101: Why Your SEO Obsession is F’ing You Big Time

August 6, 2010

Yesterday I was heading back from a business meeting in Boston when I had what you might call a mini-epiphany, so I popped my thoughts into a tweet. My head was swimming with thoughts about SEO (search engine optimization) vs. SEM (search engine marketing) and how easy it is to become obsessed with minutia, like [...]

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What The Hell Is Your Marketing Message, Anyways?

August 4, 2010

I’m down in Orlando on business. After hopping off the plane, catching a cab to my hotel and walking into the room I noticed a small piece of paper on the floor. It was a flyer for “Joe’s Pizza”. This thing — while well intentioned — was a hot mess. “Speedy Delivery”…”Couple’s Deals”…”Party Deals”. Got [...]

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Build or Buy a Green Screen (Your Videos Will Thank You)

August 3, 2010

Last year I showed you how to build your own green screen for less than $25. Today I’ll show you where and why to buy one. You’re smart, creative and realize people consume media differently. That’s probably one reason you want to use a green screen to add compelling videos to sites like YouTube. I’ve [...]

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Adopt A Highway & Other Wickedly Sneaky Marketing Moves

August 2, 2010

My friend John was telling me a story so wicked and ingenious that I just have to share. In case you aren’t familiar, Adopt a Highway is a program that provides funding for cleaner roadways by relying on donations from businesses and individuals. You won’t believe what my buddy did. Let’s Hijack Their Business For [...]

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What Foursquare Can Teach You About Addictive Websites

August 1, 2010

If you use Foursquare on a regular basis, do you realize you’re part of a vast conspiracy to trick you into making their board of directors millions? This is a social network that’s based on getting you to check in wherever you go…just like you refused to do with your parents when you were a [...]

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Match Your Creative Spirit with an Inspiring Blog Design

July 30, 2010

There’s so many people who have great ideas to share, but for one reason or another they never gain a following on their blogs. It’s not their fault. A compelling reason is because of mediocre blog design. Big brands know all about this problem. Just look at how much money goes into the design of [...]

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*Quality

July 21, 2010

qual-i-ty, noun: high grade; superiority; excellence I haven’t blogged in a week. Nope, I’m not killing my blog, I’ve just been thinking a hell of a lot about the way information works (Basically, the system is broken). We’re all running around like chickens with our heads cut off (me included), rushing to consume and digest [...]

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Leave No Veteran Behind

July 12, 2010

Leave No Veteran Behind is a non-profit organization the helps active duty and veterans of the US armed forces pay their school loan debt. I heard about this effort on National Public Radio (NPR) and was affected deeply by the reporter describing how our vets struggle to make a better life for themselves under crushing [...]

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Sales Karate – Learn How to Sell With Social Media

July 8, 2010

How well do you ‘sell’ yourself on the social web? Do you feel ‘icky’ trying to profit from online networks like Twitter? Sales Karate is a new way of thinking about social networking. It’s a way for bloggers and business owners to make money without spamming or misleading their online connections. Sales Sparring with Brian [...]

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