Why Your Brand Should Aspire to Become ‘User Generated Content’ for Customers

June 4, 2012

People use the social web to put their lives in context relative to their friends, family and the experiences we share. So what is your business doing to be relevant and shareable to potential and current customers? Meet Kevin, Brand Advocate Kevin is one of my work friends. He lives in California and is visiting [...]

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Facebook Pro Tip: Use Privacy Settings for Individual Posts

May 30, 2012

How many times have you posted something to your Facebook profile that was ‘outside your comfort zone’? Yesterday I hit the jackpot in terms of bad posting etiquette. First, I shared a link on Facebook referring to the number of weeks of paid maternity leave available by country (This wasn’t a great move because, as [...]

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40,000,000 Reasons Your Business Needs to Consider Building a Presence on Instagram

May 26, 2012

Within 10 days of announcing they had reached 30,000,000 users, Instagram had been downloaded and used by over 40,000,000 people. So why is this upstart company with 12 employees (recently acquired by Facebook for $1,000,000,000) so important to your business’s social networking strategy? In a word: Mobile. Within a matter of seconds, Instagram users can [...]

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How Car Dealers Can Use Twitter’s Search Engine To Identify Business Opportunities in 10 Seconds or Less

May 23, 2012

I’m sitting in the Louis Armstrong airport in New Orleans after 10 days on the road traveling for business. Several of my business meetings this week focused on making productive use of the social web. Often when we dive into social, dealership employees get excited and confused at the same time. “Mescher, social is great [...]

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How Starbucks Teamed With Google Offers To Boost Loyalty and Mobile Adoption

April 5, 2012

Would you switch coffee brands if I offered to match the price of a big, fancy cappuccino? What would the effect be if I promised to donate most of the proceeds to a foundation that helps Americans find jobs? Starbucks teamed up with Google Offers the other day to offer a tantalizing deal to new [...]

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How To Manage Your Facebook Timeline Like a Major Brand

March 30, 2012

It’s just not fair. How come businesses like Starbucks get to have such fancy Facebook profiles, while most of the rest of the world’s businesses struggle to achieve the same ‘cool factor’? Thanks to the rollout of Facebook’s Timeline on Friday, March 30th, any business can gain an air of hipness that was previously limited [...]

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Learn How To Meet Influential New Customers Using This Free Twitter Tool

March 15, 2012

“The first rule of using social networks is that you never, ever try to sell to your fans!” Does this sound familiar? Social media ‘gurus’ from across the world have implanted the idea that it’s unwise to push a product or service on social users. Let’s call bullshit on the notion that selling is evil. [...]

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What Every Small Business Needs To Know About Google Places Pages

March 12, 2012

Small business owners have no one to blame but themselves if shoppers choose a large corporation over their local services. I don’t really believe that, mostly because large businesses have the resources to target shoppers with greater reach, relevancy and frequency. However small shops need to take the fight to their big brothers by ensuring [...]

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Why Google Play Is More Appetizing Than iTunes

March 7, 2012

Imagine you’re heading out of the city for a business trip. You’re traveling to New Orleans for a conference and will have some down time to relax a little before the big presentation tomorrow. Assuming you’re like me and love watching movies while traveling, you’ve been somewhat limited to media options until now. iTunes was [...]

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How Google’s Cookie Monster Determines Which Display Ads You See

February 24, 2012

Dammit! Why do I keep seeing display ads featuring $100+ pairs of designer jeans when I’m browsing the web? First, the back story. I’m a tech nerd (Digital Marketing Evangelist, to be specific). One of the benefits of this position is that I don’t have to wear a suit and tie when meeting clients. I [...]

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