Dude, who broke your website?
If you’re not achieving the goals you set for yourself, there’s a problem. In order to run a business you need sales, which require leads, which in turn require exposure and communication about your products or services. This sounds pretty simple, right?
So why is it so hard to actually do?
Disruption Sucks, But So Does Invisibility
Most companies are throwing darts at a board when it comes to their marketing. They pray the money they spend on traditional advertising will work, or that blogging will drive the hordes of customers through the door.
TV and newspaper ads (traditional marketing) are disruption based, meaning they’re competing for attention against thousands of other similar messages. It’s the shotgun approach to advertising, which is to blast as many people as possible with a semi-targeted message (and hope for the best).
But how much time is spent listening to potential customers? How many hours are invested proving RIA (results in advance)?
You can accomplish more by sharing less disruptive, more relevant content in places your community searches online. It’s not terribly hard to do when you figure out what problems people really need to solve. That’s why I call the method ‘guerrilla marketing’, because it’s focused on climbing into the trenches with the community and building ‘under the radar’ distribution channels.
There’s a hell of a lot of opportunity for people with good intentions who take action sharing kick ass content, but you need a game plan to make it work. I put my money where my mouth is this weekend and created an Inbound Marketing Kit you can download. It’s free (yay sharing!).
If you commit to downloading the kit, I promise you’ll learn some valuable lessons about capturing more website views and leads — the right way. How can you make a change that will help you make progress towards your own social media and website goals?
Cheers!
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