I’m down in Orlando on business. After hopping off the plane, catching a cab to my hotel and walking into the room I noticed a small piece of paper on the floor.
It was a flyer for “Joe’s Pizza”.
This thing — while well intentioned — was a hot mess. “Speedy Delivery”…”Couple’s Deals”…”Party Deals”.
Got me thinking. If I ask you, “What’s Your Marketing Message?“, can you answer me in one sentence? Your answer doesn’t need to be complicated. In fact it’s better if the message is simple and resonates with people.
It’s Not Repetition, It’s Staying on Message
Staying on message is popular with big name brands and politicians, because the strategy works (No matter what we all think of politicians). Repeat something enough and it begins to stick in people’s minds, but only if it’s memorable.
I don’t mean to pick on an enterprising pizza joint. Profits are slim and they need to get the word out any way they can, and it does show initiative getting their coupons out in the market. But the point is I got confused by their attempt to appeal to me.
Should I have bought a pizza because it will get here quickly or because there’s a hot deal for couple’s who need pizza for two?
Just to show I’m a good sport I’ll put my message out on the line: People should stop by SMC if they’re interested in killer online guerrilla marketing strategies for entrepreneurial success. So, what’s your message?