How To Establish a Digital Trust Fund For Your Children

by Joe Mescher on December 11, 2011

Build a digital trust fund for your children to make competition in the future less intense.Kids will face horrific levels of competition for their own identity in the not too distant future.

Think about how many people scour GoDaddy each day hoping to snag their own domain name. Now consider how much cash an individual might have to pay some squatter who owns the rights to their name (Politicians and prominent business professionals might have to pay significant amounts of money to secure the rights to their digital presence).

But don’t forget the increasingly prominent spaces that people use to network, like Facebook, Twitter, and Foursquare.

In the future, parents might set their kids up with an available name on multiple social networks before arriving at a definite name for their kid. Here’s how you can save your children thousands of headaches — and dollars — by establishing a digital trust fund right now:

  1. Perform an Instant Domain Search — Don’t waste your time with GoDaddy. You will go crazy checking multiple permutations of a single name and having to click ‘enter’ to wait for each individual result. Instant Domain Search gives you real time results and allows you to update results for names that are taken already (It will save you lots of time, and shows you how much it costs to register an available domain on GoDaddy).

  2. Snag That Mutha! — The nice thing about buying a domain name for your child using a registrar like GoDaddy is that you can essentially ‘set it and forget it’. There’s no need to buy hosting or build a website, just purchase the domain and let it wait until your child is old enough to use it.

  3. Capture a Gmail, Twitter, Facebook and Foursquare Profile — Yes, it’s likely that one of the preceding social utilities won’t be around when your child hits the age when they can actually access it, but some of them will exist in one capacity or another. The cool part of this exercise is that when a child turns thirteen or thereabouts, you can share how the social web works and the way that you’ve set them up with profiles bearing their own name. With the recent ‘Google Freshness’ update to their algorithm, your low cost investment may yield untold gains in a future where high quality, fresh content associated with the most relevant domain is richly rewarded.

  4. Establish a Baseline of Historical Reference — Lots of parents think it’s cool to buy a domain name for their kid, but few will make the time to explain to their kids how technology has evolved over time. Explaining this evolution will give your child a deeper perspective from which to operate their business or brand going forward. Drop a Gmail message to your kid in their new account from time to time, upload a YouTube video and write down your thoughts on the state of the Twitter/Facebook/Foursquare-sphere so they have a better understanding of the limits and breakthroughs made by technology each year.

Finally, remember to lie on your Gmail application. I’m serious. Remember that cute ‘Dear Sophie’ ad that Google ran on TV where the Dad writes to his daughter who he created a Gmail account for? Check it out:

Well, turns out it is against Google’s own terms of service to create an account for someone else under the age of thirteen.

Tech Obsessed Since Age 5 - Meet Joe Mescher

Joe Mescher is a behavioral advertising professional and Digital Marketing Evangelist, a Michigan State Spartan and half of the team responsible for a set of fraternal twins born October 11, 2012. He lives in Burlington, VT.

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