This post was mentioned on Twitter by joemescher: New Blog Post: Michigan State Spartan Logo Redesign http://bit.ly/6uMMXL...

As a 1991 graduate of MSU, and a lifetime MSU fan who has literally given thousands of dollars to the university over the last two decades plus, I’m extremely disappointed in MSU’s decision to change the Spartan logo. What particularly galls me, besides the fact that the new logo is terrible, is that the MSU community (students, faculty, alumni) were never consulted for input. Many of us see the “Spartan head” as more than just a logo, but as an important representation of an institution (MSU) that we hold dear to our hearts. I sincerely hope that the university reconsiders this logo change.

At least one Spartan doesn’t think community engagement is a nuisance, and that man is the new Executive Director of the Alumni Association, Scott Westerman.

My guess is that folks like Mark Hollis aren’t so much looking to malign Spartan Nation as they are a bit clueless about the power of the social networks in making initiatives like this successful.

We’re all ambassadors of this brand that we’ve invested time and, oh yeah — greenbacks — into. So to the MSU decision makers, we’re behind you, but please let us in on the process. Crowdsource. Pick out brains.

When we get to have some ownership in the process, we’ll actively promote the decisions that get made. Unless they suck

Either way, it’s a miss.