Website Visitors Don’t Become Fans Because Your Landing Pages Suck

February 23, 2010

One of the most frustrating things for a blogger is trying to create a group of fans you can sell useless junk to share ideas with.
So why is it that website visitors land on a page without becoming a fan, or signing up for your newsletter, or taking the specific action you desperately want them [...]

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Social Media Networking: Your Dream Job Awaits

February 22, 2010

I’m Stoked.
All of this blogging and branding, tweeting and facebooking is a lot of fun, but what’s really cool is how it’s helped me find a new position at the company I work for.
I started out as a member of the search team, and am now in the process of transitioning into a role with [...]

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Twitter Lists and Listorious Primer

February 19, 2010

How comfortable are you with Twitter Lists?
Do you understand the purpose of Listorious?
If not, have no fear, we’re going to dive right into both topics right here, right now:
Lists are Recommendations of Cool People
The point of using Twitter Lists is to divide people into relevant groups, like ’social media’ or ‘marketing’ [...]

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Stop Preaching – Start Crowdsourcing

February 18, 2010

POW!
One of the business owners I work with had a light bulb moment last night as we spoke about his social media strategy going forward.
He’s an awesome person — a guy with literally thousands of personal connections — but he thought he was behind the eight ball because he doesn’t have a long [...]

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Hootsuite: Taking Advantage of the Barn Owl Release

February 17, 2010

Marketers, business owners and people who care about personal branding will love the new features offered by Hootsuite in the latest release of their social media dashboard.
The biggest new opportunity is your ability to save drafts of messages you want to work on later before sending. Previously, if you wanted to schedule a Tweet [...]

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How to Grow a Huge Email List and Make Tons of Money

February 16, 2010

This is pretty easy. If you want to capture emails (leads) from people who you can send messages to with promotional offers, do this:

Don’t worry about sending promotional offers
Share free pdf’s and videos that teach people a valuable skill
Share More
Keep Sharing
Occasionally let people know about services you provide in a non-spammy way

Karma is real [...]

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Google Friend Connect: Free Social Media Tools

February 15, 2010

Google Friend Connect is way more than just another ‘vanity widget’ that shows off how many fans you have.
Let’s talk about how you can dig into the Google Friend Connect suite of tools that let you capture valuable info about visitors — and share newsletters with fans — free.
Gadgets
Step one is to add the ‘members’ [...]

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3 Mobile Web Video Tools Every Broadcaster Needs

February 12, 2010

iPhones, Droids and BlackBerries are like mobile video production studios, capable of live video feeds with or without a WiFi connection.
If you’re thinking about using web video sites or already broadcast a show, check out these three awesome tools:
Qik
Qik is a mobile video sharing application that’s free to download on almost any mobile device.
The app [...]

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How to Build Your Own Social Media Business

February 11, 2010

*For Profit, Not Just for Kicks.
When I thought of the title for this post I thought it sounded great. Then I was afraid it sounded like I was just trying to float some link bait. My real goal for publishing this post isn’t to sell you on the idea of adopting social media [...]

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How to Build a Social Brand Your Bosses Will Notice…

February 10, 2010

…In a good way.
There’s no way of saying it using cute and cuddly words: Building a killer social brand requires sweat equity. If you’re cool with putting in the hours, let’s talk about ways to make it happen.
Choose a Topic You (and the Boss) are Passionate About
So you want to be a brand [...]

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