Blog Welcome Mat -- Do You Haz One?
How do you welcome visitors to your home?
You probably open the door with a smile and invite them in, or some variation of the customary greeting, right? So let me ask you a question:
Why aren’t you doing the same thing with your blog?
Blogs Need Welcome Mats
What are the specific goals you have for visitors to your website? Be honest with yourself when you answer that. If you want to educate people about a product or service so that people can buy, that’s totally cool, but you need to understand how to welcome people when they visit your site in a way that will accomplish this goal.
For example, on the Social Media Commando homepage I share the purpose of the blog, include a link to have posts delivered via email, then inform visitors that I am a Social Media speaker and provide contact information so people can get in touch.
You can do the same thing! Here’s how:
- Write down the goal of your website/blog (write it down, it will mean more)
- Create a Welcome Message that educates visitors about your goal (Like with the Thesis Theme)
- Use Google Analytics to monitor time on site, bounce rate, and conversion/goal tracking
If you use Thesis, here’s the code I used to create my welcome message:
Got a question for the Commando? Please leave a comment below, share the story, or follow me on your favorite social network (links on the sidebar to the right —>).
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