“Native Advertising” is the latest buzzword floating around the tech community.
Simply put, native ads represent sponsored content that seeks to fit into the flow of your news feed or information streams, drawing positive reactions, without obviously indicating their paid status.
In other words, how can a brand looking to promote itself break out of the sponsored results along the right rail of your news feed and Timeline (or stream, etc) in order to quasi-blend into your organic conversations?
Tech Obsessed Since Age 5 - Meet Joe Mescher
Joe Mescher is a behavioral advertising professional and Digital Marketing Evangelist, a Michigan State Spartan and half of the team responsible for a set of fraternal twins born October 11, 2012. He lives in Burlington, VT.